The event first launched in 2010 feauring some of the world’s most talented and leading artists coming together to raise awareness and money for the charity Action for Children. The charity runs more than 600 services across the UK, supporting more than 250,000 children, young people, parents and carers each year.
‘The Lindt Big Egg Hunt’ was so popular that last year alone it raised more than £1 million for the chosen charity, as well as captivating a million participants across the country and setting two Guinness World Records! The event is set to be even bigger this year, featuring more than 100 giant fibreglass Easter eggs created by designers such as Sam-Taylor Johnson, Alexis Harding and Billy Childish.
The eggs have been carefully placed in cities across the UK, and here is where you can get involved: the public can join in with the fun in a race to find the eggs whilst receiving goodies such as Lindt Gold Bunnies and Lindor truffles – courtesy of Lindt. With 101 eggs to track down, this is a great way to discover hidden parts of the city and a great opportunity for families, eggthusiasts and art fans to enjoy the hunt during the Easter break.
The fundraising side comes in as participants can get involved with bids on their mobile phones and find out more information about the designer eggs. The online auction starts at prices of £300 and eggs have been sold for as much as an astounding £40,000!
This Easter egg hunt is a really fun and engaging fundraiser, bringing with it an opportunity to get the community together in a fresh and interactive way through the Easter period.
If you cannot get enough of the Easter hunt, here at DUKES London we will be organising our very own Easter bunny hunt around St. James during the Easter weekend!
As well as the egg hunt we promise to bring you great fun for all the family with chocolates and cool costumes for small children. See you all down here for an eggtastic holiday!