Later this month, Virgin will once again be sponsoring the world renowned London Marathon. This phenomenal marathon is one of the world’s largest fundraising events, with a record number of 37,227 people finishing the marathon in 2012.
The London Marathon is one of the world’s best sporting experiences, not only for athletes and charity enthusiasts, but also for the spectators.
This occasion unites people from all over the world with the simple notion of charity fundraising and support. The fundraisers are represented by the runners and the support is evident in the masses of spectators, not letting anyone give up and cheering until the last runner crosses the finish line.
Each year, the race grows in size, stature and popularity, whilst never losing the intrigue and excitement that encompassed the first race on 29th March 1981. Using the Thames as a handrail of sorts, the marathon starts in Greenwich Park and ends in The Mall, which means the runners pass by many of London’s familiar sights, such as Tower Bridge, the Docks, The Embankment, Big Ben and Buckingham Palace.
Simply put, this event is a charity marathon – but it is much more than that. This annual event gains popularity each year because people want to do more than just donate money; they want to showcase their support in a number of ways. Let us not forget that the participants not only run but often do so in fancy dress! This introduces a whole new aspect of fun to one of life’s great challenges. The London Marathon is an interactive and engaging fundraiser, bringing with it an opportunity to unite the community.
A brilliant event, why not treat your family to a great afternoon tea after the run? Whether you’re a participant in the race or simply giving your support, DUKES London provides a tranquil and relaxing place to settle after a hard day on your feet. Come along for a well-deserved drink in our bar and treat yourself to one of our every-popular martinis!
Image courtesy of Julian Mason